Komunikasi Kesehatan Di Masa Pandemi: Studi Pada Masyarakat Kelurahan Banjar Kota Jambi

Abstract

This study aims to determine and explain the application of public health communication in Talang Banjar Village in anticipating Covid-19 transmission during the pandemic and to find out the obstacles to public health communication in Talang Banjar Village during the pandemic. This research was conducted with a skinative approach. The approach method used is a case study. The data collection techniques used were interviews and documentation. Data analysis techniques used through the three stages of the flow model from Miles and Huberman, namely data reduction, data presentation, and data conclusion or verification. From the results of research or interviews that have been conducted in Talang Banjar Village, it can be concluded that there are 5 health communications that are applied, namely 1) intrapersonal health communication, some believe in the existence of the Covid-19 pandemic and some do not believe in the existence of the Covid-19 pandemic, 2) Interpersonal health communication, there are those who believe in the Covid-19 pandemic. Interpersonal health communication is the existence of health services and the provision of medicines. 3) group health communication in the form of cleaning mutual cooperation activities. 4) Organizational health communication is counseling or socialization about the Covid-19 pandemic. 5) media health communication disseminating information about the Covid-19 pandemic through WhatsApp groups or brochures. The obstacles found in this study are the lack of awareness for the people of RT 20 Talang Banjar Village who are indicated positive to report themselves.