Analisis Komunikasi Penyuluh KB dalam Meningkatkan Partisipasi Bina Keluarga Balita Kecamatan Danau Teluk Jambi

Abstract

The communication strategy of family planning field instructors in increasing toddler family development (BKB) participation in Danau Teluk District, Jambi City, is motivated by the lack of understanding of cadres in conveying the BKB program, causing interest from the community in the BKB program to not be fully optimal. This study aims to determine the communication strategies used by family planning extension workers to cadres, and to find out the supporting and inhibiting factors of family planning extension workers' communication strategies to BKB cadres in Danau Teluk District, Jambi City. This research uses descriptive qualitative research methods, with data collection through observation and interviews which include primary and secondary data. The data analysis technique was carried out qualitatively with an interactive model developed by Matthew B. Miles, which includes the stages of data collection, data reduction, data presentation, and conclusion drawing or verification. The results showed that the elements of communication strategy can be seen from the role of family planning extension officers, who function as communicators, educators, facilitators, mediators, and motivators. In addition, other communication elements include message, media, communicator, and effect. In this study, there are still aspects that have not been fulfilled, which can be seen from the effects produced by cadres who are still less than optimal in delivering the Family Planning Guidance (BKB) program, although supported by adequate facilities. The language factor is also an obstacle in delivering information, which has an impact on community interest in the BKB program.