Analisis Komunikasi Konten TikTok Nufa Azzahra sebagai Platform Pembelajaran Daring SDN 131 Kota Jambi

Abstract

The Large-Scale Social Restrictions (PSBB) by the government and the closure of schools due to the Covid-19 pandemic which requires students to study at home, forced Nufa Azzahra, a teacher at SDN 131 Jambi City, to use TikTok as a learning medium during the Covid-19 pandemic. This study aimed to ascertain the communication process in Nufa's instructional content on the TikTok platform during the COVID-19 pandemic and whether or not her pandemic-related educational messages persisted in her TikTok content after the epidemic ended. This study uses a descriptive qualitative method with data collection through content analysis, interviews, and observation. Data analysis involves reduction, presentation, and conclusion drawing. The study is guided by Pierre Levy's new media theory, which examines the shift from traditional media to digital media, demonstrated by Nufa’s use of TikTok as a teaching tool. The theory highlights two perspectives: social interaction, which involves student-teacher and peer interactions, and social integration, which explores how communities form groups on social media. The results found in this study indicate that with Nufa Azzahra's TikTok learning content, there is interaction between teachers and their students and between students through the comments column. So that through her TikTok learning content, Nufa managed to carry out activities as usual, her educational messages include children's creativity and self-expression. While after the pandemic, her content transformed into content that shows more of her teaching activities in class.